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CanACT - Where will it take you? |
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Written by CanACT
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Tuesday, 25 September 2007 |
Members encouraged by alumnus to take action at chapter’s first meeting
(September 25, 2007, Guelph, ON) -- The message to members was short and sweet at the first Canadian Agricultural Communicators of Tomorrow (CanACT) meeting of the year: Make the most of communications opportunities and “get involved.”
CanACT alumnus Kate Roberts spoke to current members about her previous involvements with Canada’s only agricultural communications club for students, and how those involvements helped her get to where she is today – as the new communications and marketing co-ordinator for Land O’Lakes Canada Ltd. She says she joined CanACT to meet new people and to enjoy the small, close-knit culture that is Canada’s agricultural communications sector. She found that by getting integrated in all aspects of the club she came away with so much more.
“Each year I tried to take on a new role or work on something different,” says Roberts. “By getting involved it introduced me to movers and shakers in the industry, it showed me the ins and outs of different communication avenues and it provided me with memorable experiences.”
Some of her best experiences included general meetings that focused on improving presentation skills, event planning for a “Breakfast with the Best” networking opportunity and trips to local communication businesses, ACT conventions and Belize to learn about agriculture in another country.
She says the skills and contacts acquired throughout her duration as a CanACT member helped her create the job of her dreams, as her current position was not formed until she took the reins this past spring. It wasn’t just her degree in marketing but her passion for agricultural communications and a lengthy portfolio courtesy of her CanACT experiences that allowed her to reach success so quickly.
“I love my job. I hope to stay for my entire career,” says Roberts. “CanACT took me to where I am today and it can take you anywhere you want to go if you get involved and make the most of it.”
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Last Updated ( Tuesday, 25 September 2007 )
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Conference participants learn Interviewing 101 |
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Written by Christine Zettler
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Friday, 21 September 2007 |
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From CanACT Newsletter - Fall 2007 Interviews are not just questions; they incorporate information, evoke emotion and paint a picture for the public to see. A good interviewer prepares with solid research and thoughtful questions, but has an ability to think on their feet to find a new or unexpected angle for a story. At the July 2007 Agricultural Media Summit in Louisville, KY, radio broadcaster Sheila Coles from the Canadian Broadcasting Corporation shared her tips to keep a great interview on track. |
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Last Updated ( Friday, 21 September 2007 )
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Written by CanACT
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Tuesday, 07 August 2007 |
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(GUELPH, August 7, 2007) – It was off to the races for CanACT members as the home of “the most exciting two minutes in sports” became the home of the 2007 Ag Media Summit. But awards weren’t distributed to outstanding Derby horses on this occasion, rather to the outstanding students who write, photograph, and talk about them and the many other facets of the agriculture industry. Seven members of the University of Guelph’s chapter of the Agricultural Communicators of Tomorrow (ACT) arrived late last Sunday in Louisville, Kentucky to attend the annual four day conference. The summit, which welcomes a variety of professional agricultural media organizations as well as ACT, is an excellent opportunity for networking and professional development but also to celebrate achievement. Three CanACT members were honored at this year’s ACT awards ceremony. Past president Kate Roberts, now employed with Land O’Lakes Canada Ltd., led the CanACT pack. Roberts repeated a first place finish in the magazine category for her Advance magazine, which once again earned her the Award of Excellence for the entire Publications division. This year however, she also brought home a first in the video category for a television segment about chicken biosecurity and won the Award of Excellence in the Electronic Media Division. Katie Savage closely followed Roberts in the video category with a third place finish. Amy Meekes also captured a third in the photo series category.  Back: Amy Meekes, Kate Roberts, Katharine Found, Kim Waalderbos, Jeanine Moyer F: Kyle Maw, Owen Roberts  Back: Amy Meekes, Sarah VanEngelen, Lindsay Brown, Kate Roberts, Owen Roberts, Katharine Found, Kim Waalderbos F: Kyle Maw, Christine Zettler |
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Last Updated ( Monday, 20 August 2007 )
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